With fresh data, operators can turn insights gained from user behavior patterns into new lucrative services and customer support that proactively optimize the user experience.
Using your data in real-time, from all your data sources, to create actionable insights that you can use right then and there – now that's Fresh Data. But why is it vital to today's operators?
http://www.ericsson.com/news/131022-the-oss-bss-agility-formula-fresh-data_244129226_c
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